Social Media - COVID-19 Connectivity

Originally created September 2020 for Club Car.

This post was a part of a four week integrated marketing campaign, which included eight social media posts across four platforms, a two-part email campaign, and a link to our blog page to generate more sales of the Club Car Connectivity package. This campaign generated 17,000 post engaged users on Facebook, 6400 LinkedIn impressions, 386 Instagram bio clicks, and several leads, with no boosting or paid engagement. Post copy below:

As COVID-19 has required many golf courses to have golfers ride in individual single ride golf cars, golf car traffic is taking a toll on the course. The Club Car Connect Car Control module can allow you to set action zones and protect your course from this issue. Learn more at our link in bio.

Site Design and Development by Emily Bender 2021

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Unless specified as a personal or class project these pieces are the property of the companies for which I represented at the time. I have linked all pieces that can be linked to give credit back to the source. These pieces are being shown as work I completed solely to portray my writing and designing capabilities in a portfolio setting and not to show my express ownership.