Print Ad - Fly

This project was completed in 2014 for an Advertising Writing course at Purdue University. I was tasked with creating two creative advertisements for a company of my choice. I chose to represent L’Oréal with mascara advertisements that differ from their normal brand. This full-page ad is meant to be run in a magazine for women ages 13 – 18 and shows off a clever, intriguing approach to an age-old dilemma: what makes my product stand out? My answer to this question was whimsical illustrations, age-appropriate copy and a focus on the consumer’s experience.

Site Design and Development by Emily Thomas 2018

A note on my work:

Unless specified as a personal or class project these pieces are the property of the companies for which I represented at the time. I have linked all pieces that can be linked to give credit back to the source. These pieces are being shown as work I completed solely to portray my writing and designing capabilities in a portfolio setting and not to show my express ownership.