This project was completed in 2014 for an Advertising Writing course at Purdue University. I was tasked with creating two creative advertisements for a company of my choice. I chose to represent L’Oréal with mascara advertisements that differ from their normal brand. This full-page ad is meant to be run in a magazine for women ages 20 – 35 and shows off a clever, intriguing approach to an age-old dilemma: what makes my product stand out? My answer to this question was stand-out photography, witty copy and a focus on the consumer’s experience.