Product Label – The White (Wh)ale

This project was completed in late 2014 for an Adobe Creative Suite seminar at Purdue University. I was tasked with creating a product label for a beverage by a made-up company. I created The White (Wh)ale, as I was also taking a class on Herman Melville and Moby Dick was taking over my evenings with chapter-long passages describing the mystifying (to Captain Ahab) oceans of this world. The White (Whale) features heavily on Moby Dick for illustrations and copy and is marketed towards 21 - 35 intellectuals who enjoy a good drink and a better pun.

Site Design and Development by Emily Bender 2021

A note on my work:

Unless specified as a personal or class project these pieces are the property of the companies for which I represented at the time. I have linked all pieces that can be linked to give credit back to the source. These pieces are being shown as work I completed solely to portray my writing and designing capabilities in a portfolio setting and not to show my express ownership.