Product Label – The White (Wh)ale

This project was completed in late 2014 for an Adobe Creative Suite seminar at Purdue University. I was tasked with creating a product label for a beverage by a made-up company. I created The White (Wh)ale, as I was also taking a class on Herman Melville and Moby Dick was taking over my evenings with chapter-long passages describing the mystifying (to Captain Ahab) oceans of this world. The White (Whale) features heavily on Moby Dick for illustrations and copy and is marketed towards 21 - 35 intellectuals who enjoy a good drink and a better pun.